Trung Phạm (Travis)

December 2016 · Mobile application

Zacs Platform

A roofing platform connecting Zacs Builders, Zacs Stores and homeowners.

Explore the work sample
Homeowner app with roofing stories and a shortcut to explore Zacs services.
Homeowners
Builder app showing the Zacs store directory.
Zacs Builders
Zacs Store sign-in above a stack of roofing sheets.
Zacs Stores

Original interface designs · Zacs project archive

Three sides
of a roofing job

A homeowner needs someone to do the work. A builder needs a way to manage the job and source materials. A store needs a way to receive the order.

The concept linked those needs through the Zacs platform. The project combined concept development, an integrated marketing campaign, UX/UI design and mobile app development. Workshops and events helped bring builders into the platform.

Homeowners → Builders
Choose a roofing service, browse builders and send a request.
Builders → Zacs Stores
Find a supplier and place a materials order.
Zacs Stores → Builders
Receive materials orders through the store side of the platform.

Inside Zacs Builder

Follow a materials order from the builder’s store directory to the store’s order queue.

A walkthrough assembled from the original design files. Select a step, then open the screen to inspect it at full size.

Materials order screens
Directory showing nearby Zacs Stores and an order shortcut.

Find a Zacs Store

The directory groups nearby stores and provides a shortcut to ordering.

Materials order form showing product and store fields.

Enter the order

The form lets the builder specify materials and choose a Zacs Store.

Confirmation screen naming the Zacs Store that received the order.

Confirm the handoff

The confirmation names the receiving store, so the builder can see where the request went.

Zacs Store order management showing the pending orders tab and links to each order.

Review at the store

On the store side, incoming orders appear in a queue for review.

See the homeowner request screen
Homeowner app form for choosing a type of roofing work and describing the job.
Homeowners could select a roofing service and describe the job before continuing to look for a builder.

From app to field

Refine the handoffs

Each audience came to Zacs with a different task. I led repeated revisions to the UX and user flows as the product developed, with particular attention to how work moved between homeowners, builders and stores.

Onboard builders in person

The integrated campaign introduced the platform, while workshops and events gave builders a way to get started in person. I handled those onboarding activities as part of taking the creative work through execution.

The first six months

80+
Zacs Stores available in the apps within six months
15,500,000+
Contractors and builders onboarded

My role

Creative Director · Concept through execution

I led the creative concept and direction, guided UX and user-flow revisions, and handled builder onboarding workshops and events.

UX/UI specialists translated the direction into detailed interface designs. Developers handled the technical implementation of the mobile platform.